According to many his disruptive innovation theory is currently on the pedestal as his best work which is often described as one of the most influencing business ideas of the 21 st century. We are living in an era of accelerating disruptionmanaging the scurve waves of. Disruptive innovation the encyclopedia of humancomputer. The term disruptive technologies was first described in depth with this book by christensen. Technological innovations are key causal agents of surprise and disruption. Disruptive technologies provides a clear roadmap to assess, respond to and problemsolve. From the lessons i learned in my first career as a consultant and manager and my second in research, i have remained intrigued by why good. In the context of this report, it is the prediction of the invention, timing, characteristics, dimensions, performance, or rate of diffusion of a machine, material, technique, or process serving some useful purpose. And, its in the spotlight because disruption is a key component of new ways of thinking about things and creating new products and services. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. The theory of disruptive innovation from the innovators.
When new technologies cause great firms to fail, generally referred to as the innovators dilemma, first published in 1997, is the bestknown work of the harvard professor and businessman clayton christensen. Sales takeoff of disruptive products and product innovation with. The theory fits greatly to a foundational innovation that is currently in the news and i describe in detail in another post. We are living in an era of accelerating disruptionmanaging the s curve waves of learning and mastering is a requisite skill.
Focusing on disruptive technology, christensen shows why most. In the book, clayton christensen describes a technology s curve of performance vs. Disruptive technology the cycle of adopting new technology the. As it develops, and the easy improvements have been already made, it becomes progressively harder to improve that technology. Sometimes, just to be able to understand needs, to be able to draw a curve, could. The s curves of radical and incremental innovation. In opposition to disruptive innovation with different dna, disruptive innovation with same dna can kill or disrupt products, product lines or even single companies but.
Disruptive technology abstract the objective of this project is to explain the emergence of disruptive technology in the it industry that will enable and help the organizations growth in a cost effective manner. The term is used in business and technology literature to describe innovations that improve a product or service in ways that the market does not expect. The behavior of a disruptive technology is captured. Disruptive innovation theory observes how new innovations create a new market and a new value network, which in turn disrupts an existing market. Disruptive innovation what is it and how does it work. A disruptive innovation is an innovation that creates a new market and value network that will eventually disrupt an already existing market and replace an existing product. If you want to be successful in unexpected ways, follow your own disruptive path. Big bang disruption authors paul nunes and larry downes pick the most disruptive innovations at ces 2015. The book is so good, that even after having read it multiple times. Using the scurve to identify potential disruptions shawn. The model goes through five stages based on the psychographic features of customers at each stage. His basic thesis is that disruption occurs in every industry so education should be no different. The trick is for companies to switch technologies at the right point on this curve where a new technology rises to intercept an established technology but, whilst this works for sustaining innovation, its less applicable for disruptive innovation as each new technology has different attributes of. Master relentless change and speed up your learning curve.
The ideas for the innovators dilemma were developed over a number of years and through thousands of conversations with some very bright people. Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. Disruptive branding by jacob benbunan, gabor schreier. A disruptive technology or disruptive innovation is an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network. In your book disrupt yourself, you talk about the scurve. Disruptive technology typically improves in a way that by being lower priced and designed for various disciplines of consumers. Larry downes is a consultant and author on the impact of disruptive technologies on business and policy. The product diffusion curve is a bell curve that models the rate of adoption of a new product. A disruptive innovation, by definition, starts from one of those two footholds.
Read chapter 3 the nature of disruptive technologies. Disruptive innovation disruptive innovation, a term of art coined by clayton christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. Adoption is relatively slow at the base of the s, until a tipping point is reached. A widely publicised model is the scurve model that enables the evolution of the performance of a. The scurve shows how the market share of a disruptive technology evolves. By using a quicktomaster evaluation and decisionmaking framework structured around the key dimensions of technology, behaviour and data tbd. Generally, a disruptive technology will replace the older technology, and the transition will follow an scurve. Drawing on bestinclass examples and practical howtoguides, its a clear blueprint for anyone who wants to utilize a strong brand to drive business results. Disrupt yourself reads like a handbook for innovation. Leveraging her proprietary scurve of learning and personal disruption frameworks, along with wlj advisors. He explained that the latter s goal is to improve existing product performance. These combinatorial examples make it clear that isolated analysis of any given disruptive scenario is not sufficient.
In the technology mudslide hypothesis, christensen differentiated disruptive innovation from sustaining innovation. This book provides a lucid, updated account about what is involved in successfully introducing and getting mainstream acceptance of disruptive innovations in high tech related businesses that can also be applied more broadly as well e. We see these jumps on the scurves as disruptive innovation with same dna, since the roots of the technology are still based on the very first scurve within this scurve chain. Disruptive technology free essay sample new york essays. One of the hottest topics in todays it corridors is.
Disruptive technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. The best known technology cost curve is moores law, which postulates that computing power doubles every two years or so. Through this, he was helping people to understand how quickly innovation can be adopted. The curve flattens when the market share reaches its saturation level. If technologists believe that the new technology will progress at the same rate as the market s demand for performance improvement, the disruptive technology may be slower to invade established. Disruptive power lies at the intersections reimagining.
The innovators dilemma by clayton christensen video. This process has been proposed as the standard life cycle of innovations can be described using the. Consider the 1991 book, crossing the chasm, in which geoffrey moore explains his variation of the technology adoption curve a concept that is still relevant today and when applied to the construction industry, paints a. The innovators dilemma by harvard business school professor clayton christensen. Technologies have costimprovement curves, which show the rate at which a given technology improves over time. Everett rogers, a professor of communication studies, popularized the theory in his book diffusion of innovations. Moore shows a model that dissects and represents the stages of adoption of hightech products. It expands on the concept of disruptive technologies, a term he coined in a 1995 article disruptive technologies.
Understanding gartner s hype cycles book summary crossing the chasm bizthoughts. Putting the power of disruptive innovation to work. Weve captured the key highlights in our complete book summary. In this book, she will help you understand how the frameworks of disruptive innovation can apply to you. Hypergrowth follows up the steep back of the curve. A companys position on the innovation curve indicates how it thinks about, embraces, or adapts to change. Todays successful disruptive technology becomes tomorrows dominant technology, which in turn will eventually be subject to perhaps disruptive. Understanding these combinations helps us exploit disruptive opportunity. Technology has changed not just the speed of innovation but its adoption curve. Clayton christensen popularized the idea of disruptive innovation in the book the innovators solution, which was a follow up to his the innovators dilemma published in 1997. The scurve of innovation is a robust framework that can be used to analyze various industries at their different stages and to explain their successes and failures. On the other hand, he defines a disruptive innovation as a product or service designed for a new set of customers. The incumbents arent ready for this and as a result, the vast majority of todays leading companies will.
The life cycle of a technology often forms an scurve when. The seba framework studies the economic side of these technologyimprovement curves. The trick is for companies to switch technologies at the right point on this curve where a new technology rises to intercept an established technology but, whilst this works for sustaining innovation, its less applicable for disruptive innovation as each new technology has different attributes of performance. In the book, christensen also presents detailed case studies to show how the innovators dilemma affected firms in the mechanical excavator industry and the steel industry. Component technologies, the technology scurve is a useful framework. Rogers in 1962, the scurve is a graphic illustration of how disruptive ideas and products spread through cultures. In our experience, too many people who speak of disruption have not read a serious book or article on the subject. Clayton christensen is well known for his work on innovation and disruptive technology. One of the most famous concepts in innovation is the innovation s curve the technology life cycle. The first step towards creating disruptive innovation is to understand what its all about. His most recent book, jumping the s curve, has just been translated into chinese. The author used his expertise to write his book the innovators dilemma which has enjoyed a huge success worldwide. It expands on the concept of disruptive technologies, a term he coined in a. It s true that disruptive innovation in business tends to start out as a lowcost alternative to existing products or services.
What is the scurve in the context of disruption and how is it used for personal disruption. He writes and speaksabout disruptive innovation and technological change. First used by in 1903 by gabriel tarde, who first plotted the s shaped diffusion curve. If a technology creates a new scurve, then it may disrupt existing technology at some point. If technologists believe that the new technology will progress at the same rate as the markets demand for performance improvement, the disruptive technology may be slower to invade established. Second, consider the greater rewards that disruption may bring. This presentation will introduce the concept oftechnology scurves and explain how it can be used. The true disruptive power lies at the intersections. When a technology is new, it is relatively easy to improve it. The theory of disruptive innovation from the innovators dilemma. This highly practical book offers organizations a distinct response to emerging technologies including blockchain bitcoin.
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